OPG: Never Be In The Dark
Ontario Power Generation wanted a way to inform people what to do in the event of a nuclear power emergency, specifically when the power goes out. So we created a kit that not only keeps people informed, but also doubles as a flashlight. If there's ever a nuclear power emergency in Ontario, people will have all the info they need to stay safe. And never left in the dark.
A circuit board and LED system within the package allows it to be used as a flashlight in an emergency.
Agency: Kbs+
Creative Director: Matt Hassell
Concept: Alyssa Geffen & Braeden Laverty
Copy: Alyssa Geffen
Art Direction: Braeden Laverty
The light also shines inside the brochure so that the info can still be read during a blackout. Each page illustrates a different emergency scenario and the light source is beautifully art directed into the story