Small Wins. Epic Lobster. 

Most people associate lobster with big life wins. But it's never enjoyed enough. So we created "Small Wins. Epic Lobster." A way to help people find any reason to indulge in a lobster meal at The Keg through TV, print and social.  

TV:

PRINT:

USER-GENERATED CONTENT:

Agency: Kbs+
Creative Director: Ian Mackenzie & Matt Hassell
Concept: Alyssa Geffen & Braeden Laverty
Copy: Alyssa Geffen
Art Direction: Braeden Laverty